BEIJING, March 1, 2018 /PRNewswire/ -- China Online Education Group ("51Talk", or the "Company")(NYSE: COE), a leading online education platform in China with core expertise in English education, today announced it held a press conference on February 28, 2018, in Beijing, to unveil the Company's new brand positioning and corporate visual identity.
At the press conference, the Company announced that going forward it will use its "51Talk" brand exclusively to represent its K-12 online English education offerings, officially positioning the Company as focused on serving the K-12 market. The Company also presented a new corporate visual identity that includes a redesigned "51 Talk" logo and a new mascot, both designed to be more appealing to young learners. The Company's actions align with its strategy to focus on its K-12 one-on-one mass-market program and developing its K-12 small class offering. To further support its effort, the Company is launching a nationwide marketing and brand awareness campaign across first- and second-tier cities during the 2018 spring back-to-school season.
Mr. Jack Jiajia Huang, Founder and Chief Executive Officer of the Company, said, "We are excited to introduce our new K-12 positioning, as we have successfully shifted from an adult-focused company to a company squarely focused on serving the K-12 market. Our gross billings contributed by K-12 students surpassed 76% of total gross billings in the third quarter of 2017, up significantly from 24.5% in the first quarter of 2015. We intend to further improve our teacher training, curriculum development, technology platform as well as student services to bring high quality and affordable courses and products to our students and their parents."
About China Online Education Group
China Online Education Group (NYSE: COE) is a leading online education platform in China, with core expertise in English education. The Company's mission is to make quality education accessible and affordable. The Company's online and mobile education platforms enable students across China to take live interactive English lessons with overseas foreign teachers, on demand. The Company connects its students with a large pool of highly qualified foreign teachers that it assembled using a shared economy approach, and employs student and teacher feedback and data analytics to deliver a personalized learning experience to its students.
For more information, please visit http://ir.51talk.com.
Safe Harbor Statement
This press release contains statements that may constitute "forward-looking" statements pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will", "expects", "anticipates", "aims", "future", "intends", "plans", "believes", "estimates", "likely to" and similar statements. Among other things, 51Talk's business outlook and quotations from management in this announcement, as well as 51Talk's strategic and operational plans, contain forward-looking statements. 51Talk may also make written or oral forward-looking statements in its periodic reports to the Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about 51Talk's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: 51Talk's goals and strategies; 51Talk's expectations regarding demand for and market acceptance of its brand and platform; 51Talk's ability to retain and increase its student enrollment; 51Talk's ability to offer new courses; 51Talk's ability to engage, train and retain new teachers; 51Talk's future business development, results of operations and financial condition; 51Talk's ability to maintain and improve infrastructure necessary to operate its education platform; competition in the online education industry in China; the expected growth of, and trends in, the markets for 51Talk's course offerings in China; relevant government policies and regulations relating to 51Talk's corporate structure, business and industry; general economic and business condition in China, the Philippines and elsewhere and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in 51Talk's filings with the SEC. All information provided in this press release is as of the date of this press release, and 51Talk does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
For investor and media inquiries, please contact:
China Online Education Group
+86 (10) 5692-8909
The Piacente Group, Inc.
+86 (10) 6535-0148
SOURCE China Online Education Group